Blogger Tricks

Monday, 18 April 2016

Question 1

My vlog in regards to answering question 1: In what ways does your media product use, develop or challenge forms and conventions in real media products.
link to my vlog answering evaluation question 1:

                      -->Walli-e establishing shot (referenced in my answer)

The notes for my vlog:
 I challenged one common media convention and form in regards to rock genre music videos as in the main with songs similar to change in the house of flies, they have a very slow, somber nature to match with the slow pace of the music. I challenged this style of music video in that my music video was not dark and lifeless throughout. In my music video I chose to start up beat and bright to make a strong contrast between the fairies life before and after her freedom and happiness was taken away more prominent and shocking. However, i found in my audience research that they found that before the sadness arises in my music video my piece was too happy and light and didn't fit with the song. Therefore, if i could do it again i would of made the ripping off of the wings happen sooner so that the sadness in the song was also present in the music video.
One way in which i used a common media convention in my piece was keeping the identity of the person taking the fairies wings off concealed. I did this, as many media products such as gang violence films do, to show that fear and abuse have no face and also to put my viewers on edge and to hint to them that this person with a concealed identity was up to no good. I chose to do this as i noticed when researching attack the block that the fight scene was made more scary and threatening by the fact that you could not tell who was the hood and also couldn't tell that they were just young teenage boys and not a bigger threat. Therefore i decided that by playing on this convention i could subconsciously hint to my audience to be wary of this character and that he was up to no good.
I also used another common technique in many media products which was using an establishing shot. I used an establishing shot at the start of my music video to set the scene. I chose to do a hyperlapse to show the sun rising as the piece began which was to symbolize light and happiness and a hyperlapse of a sunset at the end to show that as the sun goes away so does the fairies happiness and freedom. One example of a successful establishing shot is in walli-e. It zooms out from a closeup of walli sorting out trash in the beginning of the film to reveal the piles of waste surrounding him. Except instead of showing my character first i wanted to prepare my audience for the sinister nature of the piece represented by the dark silhouettes of the tree and its spindly branches.

Another common media convention that I decided to incorporate in my music video was the dark overlay that I put over my shots as the story got darker. These dark, mono tonal overlays are often used in rock and metal music videos to create a grungey and dull atmosphere to best compliment the music piece so i decided to replicate this. However, unlike other rock music videos, I chose to start off with a bright and colourful format which progressively darkened with the storyline and I felt this added to showing the decline in not only her freedom but also her happiness.The original music video for change in the house of flies has the dark overlays that I previously discussed which make the piece seem more edgy and moody.
A technique I used that is common in many films and music videos is that to show a passing of time I used fades in between shots. To show the change in age I chose to put two similar shots of the young and old fairy after eachother and a fade to show it was the same person just older. This is similar to many music videos such as Trisha Paytas video for Lost and Found and for me i felt it was the most effective way to show the change in age in a way that it would be easy for the audience to understand.

In conclusion I used, developed and challenged forms and conventions present in real media products throughout my media piece in a way that I felt would be effective and also in a way that would best convey the emotions i wanted to to my audience.













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